Honolulu (AP) - The sale of Hawaii could be considered the easiest job in the world.
"As I told our team knows all the time:" If you blow this job is, I do not what we sell, "said Jay Talwar, Vice President of Marketing for the Hawaii Visitors & Convention Bureau.
But lately, has not been so easy. Hawaiians and other tourist destinations subsidiaries have suffered a perfect storm of challenges this year - the economic problems of the swine flu fears - and not yet recovered.
Despite the substantial discounts and promotions, offering unprecedented this year, the number of visitors to Hawaii fell from 8.2% to July. And tourists to stay a few days and spend less, leading to an overall decrease of 1.1 million visitors spending in the first seven months of 2008.
The slowdown has forced the trip to gather industry leaders to reconsider, revise the use of new marketing strategies and forecasts. The Hawaii Tourism Authority, which has a budget of 71 million in 2010, and its marketing partners will present some of their new plans and goals Friday.
The agency offers more than 6.7 million visitors in 2010, an increase of 2% amounts to nearly 6.6 million this year. The estimate is 2010 still below the 6.8 million euro in 2008, the year that the flag in 2007 (7.4 million) and 2006 (7.5 million).
Hawaii is expected that strong growth in demand and untapped markets in South Korea and China, while in other areas should be relatively stable.
Hawaii Among the new initiatives is a plan, the growing industry of clean energy by attracting events, fairs and conferences in Hawaii recorded. A new website launched Friday, with information on initiatives in Hawaii, trying to become a leader in wind, wave, solar and thermal energy. Most of the nation's fossil fuel-dependent state should have at least 70% of its energy needs supplied from renewable sources by 2030.
"As a state are we willing to show the participants," said Neil Mullanaphy, representing the Hawaii Convention Center.
Hawaii is also the partnership with China CITIC Bank, a major Chinese banks in setting up a credit card Hawaiian theme, which soon end up in Asian countries. Cardholders will pay off if you travel to the islands.
The Hawaii Visitors & Convention Bureau, responsible for sales in North America, Hawaii, plans to extend its advertising and public relations blitz major markets continue to the West Coast. The campaign includes local cuisine, music and culture. The first campaign was held in San Francisco in March, when tourism officials a success.
3 million U.S. dollars was spent one month long campaign in Los Angeles next month, while another event in the Pacific Northwest planned in the fall.
"Of course we have experienced very difficult times," said John Monahan, President and Chief Executive Officer. "The good news is that there is still a strong demand for Hawaii. The product is highly motivating, but with the unfortunate times that we face, to travel and spend if they are the hardest."
Monahan said anything that enjoys his agency does not change the demographic targets - an active visitor, golf, cultural experiences, dining and spa treatments.
"We have never fallen to concentrate all the time," he said. "When we started to recover, it will be a good omen for us."
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